We help you consciously change your existing business model or create a new one that better satisfies your current customers’ needs.

Business Model Innovation

For companies in all industries, innovation is immensely important. In many cases, however, innovation is only associated with new, innovative products or technical renewals. However, business model innovations are significantly more profitable. In other words, a business model innovation is thus the conscious change of an existing business model or the creation of a new business model that better satisfies the needs of the customer than existing business models.

Business model innovation is one of the most effective ways for companies to stand out from the competition and secure thei existence, especially in unstable times. Ultimately, it is a matter of breaking down a company into its building blocks, analyzing it, evaluating it, re-inventing them, and, in combination with other new building blocks, to set them back together systematically.

At the operating model level, the focus is on how to drive profitability, competitive advantage, and value creation through these decisions on how to deliver the value proposition:

  • Where to play along the value chain
  • What cost model is needed to ensure attractive returns
  • What organizational structure and capabilities are essential to success

Examples of our work

  • When COVID-19 hit the tourism and travel industry, we helped to redesign a flight and hotel online booking by asking a very basic question: “how can we deliver value to our customers now?”. Redesigning its business model leads to more resilience toward the pandemic and 15% revenue growth since the beginning of the situation.

The Reinventor Approach

It is deployed in light of a fundamental industry challenge, such as commoditization or new regulation, in which a business model is deteriorating slowly and growth prospects are uncertain.

The Adapter Approach

This approach is used when the current core business, even if reinvented, is unlikely to combat fundamental disruption. Adapters explore adjacent businesses or markets, in some cases exiting their core business entirely.

The Maverick Approach

It deploys business model innovation to scale up a potentially more successful core business. Mavericks—which can be either startups or insurgent established companies—employ their core advantage to revolutionize their industry and set new standards.

The Adventurer Approach

This approach aggressively expands the footprint of a business by exploring or venturing into new or adjacent territories.